________ refers to the task of securing editorial space - as opposed to paid space - in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization.
A) Advertising
B) Media planning
C) Communication design
D) Publicity
E) Copy testing

Question

Quizplus · Accepted Answer

Publicity refers to securing editorial space in media for the purpose of promotion. This is distinct from advertising, which involves paid space. Media planning, communication design, and copy testing are related to marketing and advertising, not publicity.

________ Refers to the Task of Securing Editorial Space -