An ideal event is unique but not encumbered with many sponsors, lends itself to ancillary marketing activities, and reflects or enhances the sponsor's brand or corporate image.

Question

Quizplus · Accepted Answer

The statement describes the characteristics of an ideal event as being unique, not overly sponsored, allowing for additional marketing opportunities, and reflecting or enhancing the sponsor's brand or image.

An Ideal Event Is Unique but Not Encumbered with Many