Which of the following is a disadvantage of using direct mail as an advertising medium?
A) low audience selectivity
B) lack of flexibility
C) high competition within same medium
D) relatively high cost
E) lack of personalization of advertising message

Question

Quizplus · Accepted Answer

Direct mail is often considered to be relatively expensive compared to other advertising mediums such as social media or email marketing. The cost of printing, mailing, and designing the materials can add up quickly, especially for small businesses with limited budgets.

Which of the Following Is a Disadvantage of Using Direct