The number of times within a specified time period that an average person or household is exposed to an advertising message is known as ________.
A) impact
B) frequency
C) amplitude
D) reach
E) depth

Question

Quizplus · Accepted Answer

Frequency refers to the number of times an average person or household is exposed to an advertising message within a specified time period. Impact refers to the level of influence or effectiveness of an advertisement on the target audience. Amplitude refers to the number of different media channels used for advertising. Reach refers to the percentage of the target audience that is exposed to the advertising message at least once within a specified time period. Depth refers to the level of engagement or interaction that the target audience has with the advertising message.

The Number of Times Within a Specified Time Period That