In the FABV approach, if the salesperson is discussing the monetary terms associated with the offering, s/he is talking about ________.
A) features
B) advantages
C) benefits
D) value
E) macroenvironment

Question

Quizplus · Accepted Answer

Monetary terms associated with the offering fall under the "value" component in the FABV approach, as it is related to the cost of the offering and the perceived worth to the customer. Features are the characteristics of the offering, advantages are how those features add value, and benefits are the positive outcomes for the customer. The macroenvironment refers to the external factors that may impact the offering, but is not relevant to this specific question.

In the FABV Approach, If the Salesperson Is Discussing the Monetary