Which of the following refers to the process of deciding which customers will get scarce products during product shortages?
A) delegating
B) prospecting
C) allocating
D) dispersing
E) targeting

Question

Quizplus · Accepted Answer

Allocating refers to the process of deciding which customers will get scarce products during a product shortage. In this process, companies prioritize certain customers based on factors such as loyalty, volume of purchases, and potential profitability. Delegating refers to assigning tasks or responsibilities to others, prospecting is the process of identifying potential customers, dispersing refers to spreading out or distributing something widely, and targeting refers to focusing marketing efforts on specific segments of the population.

Which of the Following Refers to the Process of Deciding