________ software provides a set of Web-based applications that automate and integrate project management, campaign management, budget management, asset management, brand management, customer relationship management, and knowledge management.
A) Marketing dashboard
B) Enterprise resource planning
C) Supply chain management
D) Marketing resource management
E) Enterprise campaign management

Question

Quizplus · Accepted Answer

The description provided matches the functionalities of Marketing Resource Management (MRM) software, which is designed to automate and integrate various marketing-related processes such as project management, budget management, asset management, brand management, customer relationship management, and knowledge management. Options A, B, C, and E are not relevant to the description provided.

________ Software Provides a Set of Web-Based Applications That Automate