Transforming into a true market-driven company requires organizing around ________.
A) sales
B) customer segments
C) products
D) functions
E) brands

Question

Quizplus · Accepted Answer

Organizing around customer segments means that the company is putting the customer at the center of their strategy and decision making. This allows them to better understand the needs and wants of their target customers, and tailor their products and services to meet those needs. Organizing around sales or functions may lead to a short-term focus on revenue and efficiency, rather than long-term customer satisfaction. Organizing around products or brands may limit the company's ability to adapt to changing customer preferences and market trends.

Transforming into a True Market-Driven Company Requires Organizing Around ________