The type of open-ended question where a picture is presented and respondents are asked to make up a story about what they think is happening or may happen in the picture is word association.

Question

Quizplus · Accepted Answer

This is not an accurate description of word association. This is actually a description of a picture prompt or a visual storytelling prompt. Word association refers to a technique used in psychology where participants are presented with a word and asked to respond with the first word that comes to mind.

The Type of Open-Ended Question Where a Picture Is Presented