Which of the following is one of the key disadvantages of online market research?
A) Online research is expensive.
B) Online research is time consuming.
C) People tend to be dishonest online.
D) Online research lacks versatility.
E) Samples can be small and skewed.

Question

Quizplus · Accepted Answer

Online research often depends on voluntary participation, and the sample is limited to those who choose to participate. This can result in smaller and skewed samples that may not accurately reflect the target population.

Which of the Following Is One of the Key Disadvantages