________ describes the company's optimization of the value of its customer base.
A) Customer relationship management
B) Behavioral targeting
C) Customer value management
D) Terminal marketing
E) Personalized marketing

Question

Quizplus · Accepted Answer

Customer value management refers to the process of analyzing and optimizing the value of a company's customer base through various strategies such as loyalty programs, targeted marketing, and customer segmentation. This approach focuses on maximizing the lifetime value of each customer by identifying their needs and preferences and tailoring marketing messages accordingly.

________ Describes the Company's Optimization of the Value of Its