Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?
A) consumer-rating organizations
B) mass media
C) acquaintances
D) Web sites
E) personal handling and examination

Question

Quizplus · Accepted Answer

Personal handling and examination is an experiential information source, as it involves consumers directly experiencing and interacting with products or services. Consumer-rating organizations, mass media, acquaintances, and websites are all considered non-experiential information sources.

Of Key Interest to Marketers Are the Major Informational Sources