Which of the following is true about branding efforts at NetApp?
A) The company's branding efforts were well organized in 2007.
B) Landor created a new identity, architecture, and tagline for it in 2008.
C) NetApp shows that business-to-business marketers do not need to worry about branding.
D) Frankensites helped organize branding efforts.
E) New Web sites for NetApp did not affect sales leads from inquiries.

Question

Quizplus · Accepted Answer

According to the given options, the only true statement about branding efforts at NetApp is that Landor created a new identity, architecture, and tagline for it in 2008. Options A, C, D, and E are either false or not mentioned in the given text.

Which of the Following Is True About Branding Efforts at NetApp