________ occurs when customers are given a perspective or point of view that allows the firm to "put its best foot forward."
A) Gatekeeping
B) Commoditization
C) Framing
D) Rebuying
E) Bartering

Question

Quizplus · Accepted Answer

Framing is the process of giving customers a perspective or point of view that presents the company's products or services in the best possible light. It involves selecting certain aspects of the product or service to highlight while downplaying or ignoring other aspects. This can be done through advertising, marketing, and sales tactics.

________ Occurs When Customers Are Given a Perspective or Point