Which of the following is true about the buying center?
A) In a buying center, one person cannot play more than one role.
B) A typical buying center has a maximum of five or six members.
C) A buying center consists of only mid-level managers and below.
D) It is the decision-making unit of a buying organization.
E) Gatekeepers in a buying center are people who authorize the proposed actions of deciders or buyers.

Question

Quizplus · Accepted Answer

A buying center is the decision-making unit of a buying organization. It can consist of multiple members representing various functional areas and roles such as initiators, influencers, deciders, buyers, and gatekeepers. There is no specific limit on the number of members in a buying center, and one person can play multiple roles.

Which of the Following Is True About the Buying Center