________ is composed of all parties who participate in the purchasing decision-making process and share common goals and risks associated with their decisions.
A) The buying center
B) The marketing sales team
C) Strategic management
D) Engineering support
E) The logistics center

Question

Quizplus · Accepted Answer

The buying center is the group of individuals and organizations involved in the purchasing decision-making process, who share common goals and risks associated with their decisions. These parties may include decision-makers, influencers, gatekeepers, and end-users. The marketing sales team, strategic management, engineering support, and logistics center may all play a role in the overall marketing and sales process, but they are not specifically part of the buying center.

________ Is Composed of All Parties Who Participate in the Purchasing