A standardized marketing program involves ________.
A) adopting the strategy that best fits a given target market
B) consistently using the communication and distribution channels that entail the lowest costs
C) adjusting the product to suit market preferences
D) changing the features of the product to accommodate the host country
E) changing only the communication message to suit the different target markets

Question

Quizplus · Accepted Answer

A standardized marketing program involves consistently using the communication and distribution channels that entail the lowest costs, regardless of the target market. The product remains unchanged, and only the communication message may be adapted to suit the different target markets.

A Standardized Marketing Program Involves ________