The main risk in a ________ approach is the substantial resources needed and the difficulty of planning entry strategies for many diverse markets.
A) shotgun
B) continuous
C) born global
D) sprinkler
E) waterfall

Question

Quizplus · Accepted Answer

The sprinkler approach involves simultaneously entering multiple markets, which requires substantial resources and careful planning to ensure success in diverse markets. The other choices do not describe an approach with this level of complexity and potential risk.

The Main Risk in a ________ Approach Is the Substantial