According to the VALS segmentation system, ________ are considered to be elderly, passive people who are concerned about change and are loyal to their favorite brands.
A) Believers
B) Strivers
C) Makers
D) Survivors
E) Experiencers

Question

Quizplus · Accepted Answer

Survivors are characterized as elderly, passive individuals who are cautious about change and tend to be brand loyal, according to the VALS segmentation system.

According to the VALS Segmentation System, ________ Are Considered to Be