_____ carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories, and offering lower prices on products in their large assortments.
A) Specialty stores
B) Mass merchandisers
C) Convenience stores
D) Catalogs and direct Mails

Question

Quizplus · Accepted Answer

Mass merchandisers carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories, and offering lower prices on products in their large assortments.

_____ Carry Broad Product Assortments and Compete on the Basis