All of the following are reasons why manufacturers may not wish to have their own sales forces except
A) it may not be economical for sellers to have their own sales teams.
B) the market may be geographically too dispersed.
C) it is always more efficient to have outside sales agents.
D) the market may consist of too many small customers.

Question

Quizplus · Accepted Answer

Agents are used in organizational markets in cases where manufacturers do not wish to have their own sales forces. Such an arrangement may be used by small manufacturers or when the market is geographically dispersed. An agent may be used by a small manufacturer or when the market consists of many small customers.

All of the Following Are Reasons Why Manufacturers May Not