Manufactured goods can be differentiated on the basis of certain features, such as package, trademark, engineering design, and chemical features. These features highlight the _____ of the product.
A) distinctiveness
B) perishability
C) life cycle
D) intangibility

Question

Quizplus · Accepted Answer

Marketers try to distinguish their products from those of competitors and if successful, can often charge higher prices for them. While such things as styling, features, ingredients, and service can be used to try to make a product distinctive, competitors can copy such physical changes.

Manufactured Goods Can Be Differentiated on the Basis of Certain