Which of the following statements about product distinctiveness is true?
A) All commodities have a high degree of distinctiveness.
B) Producers of fruits, vegetables and processed food cannot increase their products' distinctiveness.
C) Branding and brand equity are commonly used to make products distinctive in the minds of the customer.
D) Products can be distinctive in the sense that demand for them is confined to a specific time period.

Question

Quizplus · Accepted Answer

Thus, it is through branding and brand equity that the products are commonly made distinctive in the minds of the customer. This helps to create higher prices and reinforce the brand equity of prestigious products.

Which of the Following Statements About Product Distinctiveness Is True