Which of the following is not a stated criterion for the evaluation of marketing research reports?
A) Determining whether type of research is appropriate for the research questions.
B) Determining if the limitations of the study are recognized and explained in detail
C) Determining whether analysis conducted is according to standards accepted in the field.
D) Determining if the research report used technical jargon.
Correct Answer:
Verified
Q80: The advantage of personal interviews is that
A)
Q81: The major goal of most _ is
Q82: Providing confidentiality is one of the responsibilities
Q83: Marketing decision support systems require three types
Q84: Marketing research managers should ensure that
A) respondents'
Q85: Budget constraints on marketing research can lead
Q86: Which of the following pertains to the
Q88: Which of the following best illustrates an
Q89: Test-market products advertised or promoted beyond a
Q90: Which of the following does not pertain
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