One disadvantage of the projective technique is that
A) it is highly threatening to respondents for sensitive topics.
B) it is not useful in word association tests of new brand names.
C) it is not possible to identify important motives underlying choices.
D) it requires trained interviewers and the cost per interview is high.

Question

Quizplus · Accepted Answer

Projective techniques often require skilled interviewers to administer the tests and interpret the responses, which can increase the cost per interview. These techniques are designed to uncover deeper, often subconscious, feelings and attitudes, making the interpretation of results more complex and necessitating trained professionals.

One Disadvantage of the Projective Technique Is That