Which of the following does not pertain to mall intercepts?
A) Flexibility in collecting data, answering questions, probing respondents.
B) Data collected quickly.
C) Excellent for concept tests, copy evaluations, other visuals.
D) Unlimited time.

Question

Quizplus · Accepted Answer

Mall intercepts are generally limited in time because they require intercepting random shoppers or customers. There are only so many people who can be approached in a given time period, and there may be restrictions on the time of day or days of the week that intercepts can take place. Therefore, "unlimited time" does not pertain to mall intercepts.

Which of the Following Does Not Pertain to Mall Intercepts