Company T manufactures and markets computer games. Their latest addition is a game called "Thunderbolt". This game is targeted at the age group 13-16. The company recruited a volunteer group of kids in this target market and made them play the game. After the gaming session, the company executives conducted intense discussions with this group and gauged their feedback. What kind of research is undertaken by Company T?
A) Qualitative research
B) Observational research
C) Survey research
D) Experimental research

Question

Quizplus · Accepted Answer

Qualitative research typically involves face-to-face interviews with respondents designed to develop a better understanding of what they think and feel concerning a research topic, such as a brand name, a product, a package, or an advertisement.

Company T Manufactures and Markets Computer Games