The disconfirmation paradigm is used to study consumer prepurchase expectations and
A) consumer behaviors related to the buying process.
B) decision-making roles within the purchase process.
C) the relationship between product knowledge and product involvement.
D) difference between expectations and postpurchase perceptions.

Question

Quizplus · Accepted Answer

Disconfirmation paradigm basically views satisfaction with products and brands as a result of two other variables. The second variable is the difference between expectations and post-purchase perceptions of how the product actually performed.

The Disconfirmation Paradigm Is Used to Study Consumer Prepurchase Expectations