The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them, is known as
A) product knowledge.
B) market input.
C) situational knowledge.
D) social knowledge.

Question

Quizplus · Accepted Answer

Product knowledge refers to the amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them.

The Amount of Information a Consumer Has Stored in Her