Social class can provide some useful insights into consumer behavior and is potentially useful
A) for studying reference groups.
B) as a market segmentation variable.
C) for understanding occupational differences.
D) to influence individual's behavior.

Question

Quizplus · Accepted Answer

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a market segmentation variable.

Social Class Can Provide Some Useful Insights into Consumer Behavior