For a segment to be measurable, the firm must be able to measure its
A) abilities and opinions.
B) size and characteristics.
C) intent to purchase products and services.
D) tastes and preferences.

Name: For a segment to be measurable, the firm must be able to measure its A) abilities and opinions. B) size and characteristics. C) intent to purchase products and services. D) tastes and preferences.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

For a segment to be selected, the firm must be capable of measuring its size and characteristics.

For a Segment to Be Measurable, the Firm Must Be