The basis of _____ segmentation is that consumers in particular neighborhoods are similar in many respects
A) benefit
B) psychographic
C) person/situation
D) geodemographic

Question

Quizplus · Accepted Answer

The geodemographic PRIZM NE system is based on the assumptions that consumers in particular neighborhoods are similar in many respects and that the best prospects are those who actually use a product or other consumers like them.

The Basis of _____ Segmentation Is That Consumers in Particular