Each PRIZM NE cluster is based on zip codes, demographic information from the U.S. census, and information on _____, media usage, and lifestyle preferences to create profiles of the people who live in specific neighborhoods.
A) product usage
B) resale value
C) word-of-mouth publicity
D) odd-even pricing
Correct Answer:
Verified
Q74: Consumers driven by a goal of demonstrating
Q75: The 2002 ad campaign for Carnival cruises
Q76: According to the PRIZM NE social group
Q77: What does "PRIZM NE" stand for?
A) Potential
Q78: The ad for Canac kitchen cabinets states,
Q80: Why do marketers use PRIZM NE?
A) To
Q81: While churches are still marketed as places
Q82: The ad for Pioneer complete buttermilk pancake
Q83: Maalox advertised its new Soft Chews as
Q84: What is a marketable segment?
A) Segment that
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