A handbag manufacturer has segmented its market according to how women use them. For instance, some women want large handbags so they can carry everything they could possibly need. Other women want small, attractive handbags as accessories for their outfits. Some women want handbags with lots of pockets to help them better organize. The purse manufacturer uses which segmentation base?
A) Thoughts and feelings
B) Geographic
C) Person/situation
D) Geodemographic

Question

Quizplus · Accepted Answer

Thoughts and feelings: "benefits sought" segmentation of convenience, economy, prestige has been used.

A Handbag Manufacturer Has Segmented Its Market According to How