Consumer attitudes, preferences and benefits sought that are determined through marketing research
A) are commonly used for segmentation purposes.
B) help to implement and control promotional strategies.
C) need not always be aligned with the organization's overall objectives.
D) benefit the business by helping them in their financial planning.

Question

Quizplus · Accepted Answer

At a strategic level, consumer needs and wants usually are translated into more operational concepts. For instance, consumer attitudes, preferences, and benefits sought, which are determined through marketing research, are commonly used for segmentation purposes.

Consumer Attitudes, Preferences and Benefits Sought That Are Determined Through