Which of the Following Statements About Market Segmentation Is True

Which of the following statements about market segmentation is true?

A) According to the model of market segmentation analysis, the process usually begins with deciding segmentation strategy.
B) Market segmentation analysis proceeds product positioning, the cornerstone of sound market planning.
C) The logic of market segmentation is quite simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers.
D) According to the model of market segmentation analysis, the process begins with design marketing mix strategy.