What does strategic risk involve?
A) The risk that a new product won't be developed within the desired time and budget.
B) The risk of not matching the role or purpose of a new product with a specific strategic need or issue of the organization.
C) The risk that a new product won't meet a market need in a value-added, differentiated way.
D) The risk of environmental influences such as natural disasters that inhibit the functioning of the firm.

Question

Quizplus · Accepted Answer

Strategic risk involves the risk of not matching the role or purpose of a new product with a specific strategic need or issue of the organization.

What Does Strategic Risk Involve