Which of the following observations about idea generation is true?
A) Top management should be completely uninvolved in this stage of the new product development process.
B) Only ideas with a high potential for economic success should be considered during idea generation.
C) Ideas are the raw materials for product development and the whole planning process depends on the quality of idea generation.
D) All new product ideas have an equal opportunity for success if the organization will invest enough resources in them.

Question

Which of the following observations about idea generation is true? 
A) Top management should be completely uninvolved in this stage of the new product development process.
B) Only ideas with a high potential for economic success should be considered during idea generation.
C) Ideas are the raw materials for product development and the whole planning process depends on the quality of idea generation.
D) All new product ideas have an equal opportunity for success if the organization will invest enough resources in them.

Quizplus · Accepted Answer

Every product starts as an idea. Ideas are the raw materials for product development and the whole planning process depends on the quality of the idea generation and screening process.

Which of the Following Observations About Idea Generation Is True