When analyzing the competition, a question put to customers might be "Name the company from whom you would prefer to buy the product." In this case you are looking for:
A) Share of mind
B) Share of market
C) Share of heart
D) Share of belief

Question

Quizplus · Accepted Answer

"Share of heart" refers to the emotional preference or loyalty customers have towards a brand, which is what is being assessed when asking customers which company they would prefer to buy from.

When Analyzing the Competition, a Question Put to Customers Might