Frequent guest points that hotel guests build up for repeat stays are an example of:
A) Samples
B) Point-of-purchase promotions.
C) Patronage rewards
D) Premiums
Correct Answer:
Verified
Q7: Push money is an example of a:
A)
Q8: Corporate communications promotes understanding of the organization
Q9: In preparing for crisis communication, it is
Q10: Which one of the following is a
Q11: PR costs _ direct mail and media
Q13: _ covers internal and external communications and
Q14: Public relations campaigns can contribute to all
Q15: Cause-related marketing is directly used to create:
A)
Q16: The best measure used in evaluating the
Q17: _ crises give warning before they occur.
A)
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