A form of marketing whereby marketers and Web masters use a range of techniques to ensure that their Web page appears in a favorable location in search engine results pages, is called:

Question

Quizplus · Accepted Answer

The technique described in the question is known as search engine marketing, as it involves optimizing a website's content and structure to ensure it appears high in search engine results. Online marketing and website marketing are broader terms that encompass various strategies, of which search engine marketing may be one. Web placement marketing (WPM) is not a commonly used or recognized term in the industry.

A Form of Marketing Whereby Marketers and Web Masters Use