Direct-to-consumer news releases are
A)specialized documents used to share relevant information with the news media.
B)compliance documents written for governmental regulatory agencies.
C)financial statements intended for the use of top corporate managers.
D)general purpose tools for communicating directly with customers and other audiences.
E)Twitter-ready statements.

Question

Quizplus · Accepted Answer

Direct-to-consumer news releases are written specifically for communicating with customers and other audiences, providing general information about a product or service directly to them without the need for media intermediaries.

Direct-To-Consumer News Releases Are