__________ refers to consumers' ability to regulate the information they receive via the Internet,and the rate and sequence of their exposure to that information.
A)Control
B)Connectivity
C)Accessibility
D)Addressability
E)Interactivity When referring to digital communications,control is consumers' ability to regulate the information they receive via the Internet,and the rate and sequence of their exposure to that information.

Question

Quizplus · Accepted Answer

Control refers to the ability of consumers to regulate the information they receive and the rate and sequence of their exposure to that information. The other options are not appropriate to describe this concept. Connectivity refers to the ability to connect to the Internet or other devices. Accessibility refers to the ability of individuals with disabilities to access and use digital technology. Addressability refers to the ability to identify and target specific individuals or groups with digital advertising. Interactivity refers to the ability to engage in two-way communication through digital channels.

__________ Refers to Consumers' Ability to Regulate the Information They