The characteristic of addressability means digital communication allows consumers to find information about competing products,prices,and reviews and become more informed about a firm and the relative value of its products.
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Q4: The phenomenal growth of digital media has
Q10: _ refers to consumers' ability to regulate
Q11: _ means digital communications allow consumers to
Q12: The ability of a business to identify
Q13: What are the five characteristics that distinguish
Q15: Innovations in digital media have changed how
Q15: Technology and the Internet have dramatically changed
Q16: People spend more time on e-mail than
Q17: Conducting _ means carrying out the goals
Q18: _ allows customers to express their needs
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