The ability of a business to identify customers before they make a purchase is ________.
A)control
B)connectivity
C)accessibility
D)addressability
E)interactivity The ability of a business to identify customers before they make a purchase is addressability.It is one of the distinguishing characteristics of digital communication.

Question

Quizplus · Accepted Answer

The ability of a business to identify customers before they make a purchase is addressability, as it refers to the capability of businesses to reach specific customers with personalized messages and offers.

The Ability of a Business to Identify Customers Before They