___________ means digital communications allow consumers to find information about competing products,prices,and reviews and become more informed about a firm and the relative value of its products.
A)Control
B)Connectivity
C)Accessibility
D)Addressability
E)Interactivity The characteristic of accessibility means digital communications allow consumers to find information about competing products,prices,and reviews and become more informed about a firm and the relative value of its products.

Question

Quizplus · Accepted Answer

Accessibility is the characteristic that allows consumers to access information about competing products, prices, and reviews, which helps them make informed decisions about a firm's products and their relative value. Control refers to the ability of consumers to customize their interactions with a firm, while connectivity and interactivity both relate to the ease with which consumers can communicate with a firm and with each other. Addressability refers to the ability to identify and target specific individuals or groups with marketing messages.

___________ Means Digital Communications Allow Consumers to Find Information About