List under what four conditions firms would emphasize personal selling over advertising for sales promotion.

Name: List under what four conditions firms would emphasize personal selling over advertising for sales promotion.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is Customers are relatively few in number and are geographically concentrated.?The product is technically complex,involves trade-ins,or requires special handling.?The product carries a relatively high price.?The product moves through direct-distribution channels.

List Under What Four Conditions Firms Would Emphasize Personal Selling