MATCHING Complete the Following Using the Terms Listed

MATCHING
Complete the following using the terms listed.
-_____ bases pricing decisions on attaining market share,the percentage of the market controlled by a certain product or company.

A) breakeven analysis
B) promotional mix
C) volume objective
D) institutional advertising
E) EDLP
F) creative selling
G) point-of-purchase advertising
H) skimming pricing
I) pushing strategy
J) pulling strategy
K) integrated marketing communications
L) publicity
M) telemarking