The most commonly employed method for post testing print ads is:
A)the recognition method.
B)focus groups.
C)theater testing.
D)inquiry testing.
E)consumer juries.

Question

Quizplus · Accepted Answer

The recognition method, also known as aided recall, is the most commonly employed method for post testing print ads. It involves showing a group of people the ad and asking if they remember seeing it before. This method is effective in measuring how well the ad stands out and if it is memorable to the audience.

The Most Commonly Employed Method for Post Testing Print Ads