_____ tests are complex methods of measuring effectiveness through inquiries in which variations of the ad appear in different copies of the same newspaper or magazine.
A)Recall
B)Recognition
C)Split-run
D)Portfolio
E)Comprehension

Question

Quizplus · Accepted Answer

Split-run tests involve variations of the ad appearing in different copies of the same newspaper or magazine, making it a complex method of measuring effectiveness. Recognition, recall, comprehension, and portfolio tests are all different types of advertising evaluations, but they do not specifically involve using different copies of the same publication, as split-run tests do.

_____ Tests Are Complex Methods of Measuring Effectiveness Through Inquiries